Thursday, January 19, 2012

Nutshell: Liam O'Brien

Radio is the best medium in the world. It's very simple premise is to broadcast sound messages and it's been doing this for over 100 years. As time has progressed, radio has too - but it is a very slow beast. Today's radio - in general terms - is not hugely different from what you might have heard 30 years ago. Of course techniques have improved but the 'job' is still the same. However, when you look at how dramatically other broadcast mediums have changed - we must understand that radio struggles with change. Now, with the digital age - we have the opportunity to imagine a new future - and a rapidly changing one. There are huge worldwide audiences out there and with that comes a huge freedom. We need to understand that 100 years of development can now happen in months! And radio needs to keep pace. So what are we to do? We must think, imagine and look outside our boundaries - this is a whole new universe that we stare into. We must provide solutions."

Liam O'Brien, RTE, documentary on one, head of features, Ireland

No comments:

Post a Comment