Friday, January 20, 2012

Nutshell: James Cridland

When I started in radio, the only way to record audio was a large bulky reel-to-reel tape recorder, which I lugged from the studios to interviews in factories, pubs and hotels. The only way to edit audio was to deftly use a razor-blade, a chinagraph pencil and some splicing tape in large, purpose-built studios. The only way for listeners to hear to that audio was through a carefully-edited AM or FM broadcast; and the only way to listen was live. And for a listener who wished to take part, they could do so by writing a postcard, or calling from their home telephone. In 2012, I can record audio, edit it and make it available directly from my mobile phone. On their computer or phone, listeners can listen whenever they like, wherever they are; and share audio every bit as technically good as our own. Radio - and the media - has changed. Are we changing with it?"

James Cridland, Media UK, managing director, radio futurologist, United Kingdom

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