The challenge is to find the younger audience, our future audience. We have tried to find them through a project called “Horron on the net.” An interactive deal where the audience write the scripts. These small sounddramas has been free to be podcasted due to special rights for this project. So far more than 100 000 have podcasted them which is considered to be very good.
We have also a dramatic writing community, a laboratory for developing new texts with both established and younger writers. The challenges for the future are among others linked to rights, formats, leaders understanding of the necessity for means, and most of all awarenesbulding in the audience."
Else Barrat-Due, NRK, director/producer, Norway